ESG investing in the stock market has moved from a niche approach to mainstream investing, as many investors seek to align their capital with ESG criteria while still pursuing solid returns in a volatile market, driven by evidence that responsible practices can improve resilience and long-term shareholder value, even when short-term headlines are noisy, reflecting a shift in investor education, wealth management platforms, and regulatory clarity that makes environmental and social factors actionable rather than optional.This trend reframes traditional financial analysis by weaving environmental stewardship, social impact, and governance quality into core decision making, a practice commonly labeled sustainable investing and supported by transparent disclosures, independent research, and active stewardship of portfolios that seek to align values with competitive risk-adjusted returns across market cycles, with practitioners embracing standardized metrics, scenario planning, and engagement with management to verify claims and monitor ongoing progress.